App development at WebMorf
WebMorf offer BlackBerry, Android and iPhone application development.
We cater to a diverse client base in both the UK and Europe and the USA and are highly qualified inb uilding Blackberry applications, Blackberry software development and Blackberry programming and third party Blackberry applications.
We are experienced in custom Blackberry application development for Blackberry Storm, Blackberry Curve, Blackberry Bold and other Blackberry devices.
We can develop custom applications for you to suit your precise business needs. Our solutions are cost effective and optimised for your requirements.
For all app developments, we allocate a dedicated project manager to take care of the project from conception to completion and also including post development support.
In the last few years, the app market has exploded. Mobile app usage grew by over 75% in 2014 and in the UK, the average iphone user downloaded over 5 apps per month, therefore, an app for your business could become a very effectine marketing tool to drive traffic and revenue.
A good app has the potential to earn millions! For example, Rovio; the makers of Angry Birds made over one billion dollars from that app.!
Nowadays, it’s not as expensive as you think to have a bespoke app built.
There are 6 different types of app functionality:
1. Basic table functionality
This type of app is hierarchic. The opening screen usually has buttons or images and as you click one you are presented with another list to choose from.
This app type is one of the easiest to build and therefore one of the cheapest. Heirarchic apps are a good option for businesses who want a simple app that displays basic information.
2. Database driven functionality
These type of apps are used for displying large amounts of information. For example, if you had a list of all the wines from the south of France that you wanted to organise and display in a particular manner, this type of app is perfect. It is capable of displaying large volumes of data beyond the basic table format which makes the app really work. Development on this type of app gets more complex depending no whether the data for the app is stored in the app (native) or online (dynamic).
3. Games functionality
These type of apps are the most complex and start with simple games such as Pong (think Atary) and go up to fully rendered 3D graphics using top physics engines to create high end racing games etc.
4. Enhancement of device firmware or hardware functionality
These type of apps take certain functions of the phone, such as the time, camera or camera flash and improve it.
5. Fully dynamic functionality
These are similar to the database driven apps but rely on external data such as information on weather channels or social media sites.
6. Custom utility functionality
These type of apps allow a user to input data in a specific way.
So, the type of app you want to develop will depend on how much content you have and how much control you want to have over the entire process.
Where do you begin?
At WebMorf, the app development process is broken down into four main stages:
- Layout and planning
- Going live
The first step is to decide what you want your app to do. Take a look at the app store for ideas. There are many different directions you can take from simple info apps to complex interactive gaming apps but remember that the more complicated an app is, the more expensive it will be to build.
Games are complicated and expensive to build but can easily go viral, creating the potential to earn millions. Simple apps don’t do much, but they are cheap and easy to build.
The second step is to consider the layout and design. You will need exact specific designs including every single screen in the app and an understanding of how all parts of the app will interact with each other. You will be amazed at how many steps and scenarios there are for even the simplest app click.
Design can make or break an app. A great icon is a must, as are splash screens, tab icons, and many other parts that all need to be matched together.
Once you’ve had the app built, it needs to go live which means registering it with the various app stores. This requires setting up account and completing all the information necessary for the app such as icon, description, pricing etc.
At WebMorf, we can do all of this for you!
There are lots of different ways to drive revenue with apps, including advertisements inside the app and being able to purchase additional information through the app (in-app purchases).
How much does it cost to have an app built?
Tables based apps
A simple, table based app will cost in the region of £1,000 – £3,000. The lower amount accounts for you providing all the specific information required, down to the last pixel including all the content, clear direction, and example apps of what you want it to do. The higher amount allows for developer input and liaison to create the graphocs.
Database driven apps
A database driven app will cost between £4,000 – £10,000 depending on app data storage. Again, the lower amount accounts for specific instructions and the higher amount for developer time covering content, images, writing and sound, etc. Content is usually added early and parsed accordingly.
Games apps can cost as little as £12,000 or over £100,000. This sounds like a lot of outlay, but the rewards are great for a successful app.
Using the ‘Angry Birds’ app as a benchmark; this app cost somewhere in the region of $180,000 and many racing games cost well over $125,000.
Even keeping it as simple as possible, games apps can get complicated very quickly. Hooking into game center, having top scores, and integrating with an online community is advanced programming.
The high costs arise from creating the logic within the app and architecting all the usability and/or game play. Games projects tend to be front heavy since the data is what’s driving the entire game and the framework is vital.
Even if you let an app sit in the store for a year, applying some marketing, advertising and analytics attention to it can quickly help to pay for your investment.
Apps are superb vehicles for driving traffic to a website. We have created apps that cost in the region of £3000 and they have increased traffic to the associated website by over 600%. On a good converting website, the app pays for itself.
Have a great idea for an app. We can build it. Contact us below.