Posts by Category
Full website offer

How do you choose the right domain name for a website?

WebMorf.co.uk - Choose the right domain nameDaniel here with a quick word on domain names and extensions.

Should you choose exact match or partial match domain names? The Google 2012 algorithm basically killed off results for exact match but this doesn’t mean you can’t still use it!

The Basics

After you have finally decided on a keyword for a new site you then need to choose the correct domain name and extension.  Even though there has been much to do about ‘exact match’ domain names lately, especially after the 2012 algorithm from Google (which basically killed EMD ranking) I still believe (for the time being) that the best possible domain name is still an ‘exact match’ (or variation) to the keyword you have chosen and if the site is primarily niche or sales, the extensions com or co uk are still the preferred options.

As an example of choosing the right domain name, I will use the keyword; ‘tractors’ for a sales site for the UK (so I’m needing a co uk extension.  So when I go to any domain name registry site, I can see that for using the keyword ‘tractors’, the preferred extension (co uk) is already taken:

WebMorf - Buying a domain name

However, many others are still available. I don’t know if anybody has ever done a full side-by-side comparison on different extensions using the same keyword phrase and using identical SEO methods to check the effectiveness of the different extensions, but in the past, I have found that the newer extensions do not easily rank as highly as the original com, co uk, org and net ones.

Obviously org and ac uk are very effective ranking extensions but not always suited to a sales site.

If the extension of choice is already taken, there are two main options:

  1. Change the keyword
  2. Change the extension

Even though all the other extensions are available, for a sales site, if I really didn’t want to deviate from the extensions com or co uk, I would probably just add a prefix to the keyword, such as ‘superior’ or ‘quality’, or a suffix such as ‘gallery’ or ‘album’.

If I go back to the domain checker, using the prefix; ‘superior’, I see that all possible extensions are now available…

WebMorf - choosing a domain name

So, quick recap… exact match domains (EMD’s) used to give a great SEO boost but this is not quite the case now… at least not with Google after the 2012 algorithm, which knocked the EMD SEO boost on the head but not all search engines are Google!!

Note once again… Google is not the only search engine and many others do still use exact match and especially partial match (PMD) in their results rankings.

Note: The 2012 algorithm was not to kill exact match domain names off… it was to try and combat the spam that came about from this SEO potential.

Regards
Daniel

 

Related Posts...

Change WordPress nav bar from Pages to Categories Change navigation bar from Pages to Categories in a WordPress theme created by Artisteer. This just a quick post with some code... An email received in the week asked about changing the navigation menu from Pages to Categories in a WordPress theme which was made using the Artiseer program. We have used Artiseer in the past (and think it’s a great app) and we also have experience of this ver...
Skype not Syncing on Android for Mobile Skype Android App not syncing contacts? Just a really quick post to offer a simple fix (in most cases) for the issue, still causing concern for many Android users of Skype. The problem... Skype on your mobile will not recognise or sync with your account from your desktop or laptop so no contacts or conversations are found. All it says is to 'Invite' a contact. Why has this happened? ...
Anchor Text Links Anchor Text Link Code Daniel here with a really quick post in reply to an email I received earlier today. Anchor Text and the hyperlink – how do you write the code? This is much simpler than it may seem and goes as follows: Put the anchor text here That’s it.  It’s as simple as that!  So, for example, if I write:
Favicon in WordPress Daniel here with a real quick post about favicons in your WordPress site. From a support mail received today, this is a quick post about adding a favicon to a WordPress site. Generally speaking, you can make an icon file up in most decent graphics packages but you must save it correctly as a .ico file and preferably with the default favicon name: favicon.ico which should be 16x16 pixels in s...

Leave a Reply

avatar
  Subscribe  
Notify of