Daniel here with a really quick post in reply to an email I received earlier today.
Anchor Text and the hyperlink – how do you write the code?
This is much simpler than it may seem and goes as follows:
<a href=”Put the web address here“>Put the anchor text here</a>
That’s it. It’s as simple as that! So, for example, if I write:
<a href=”https://webmorf.co.uk/our-services/wordpress-themes/”>WordPress Themes</a>
I will get a link that looks like this:
The text ‘WordPress Themes’ is the anchor text and this text contains a URL which will send people to the desired web address when they click on the text. There’s nothing more to it than that.
There are many other attributes that you can apply to the link, but that is the basic hyperlink code using an anchor text.
The words contained in the anchor text can determine the ranking that the page will receive by search engines and therefore anchor text is often referred to as ‘keywords’.