You’ve got your site up and online and its generating a good number of hits every day and you’re thinking whether or not to use AdSense advertising on it to make it generate some income…
Here are the pros and cons of this approach to Internet advertising:
AdSense has definitely hit the Internet like something from another planet and most marketers are interested in it at some point but there are also negative aspects to it and some alternatives to consider.
AdSense is generally a great tool for webmasters. Gone are the days when you struggled to make a few dollars from websites. Adsense allows webmasters to forget about those worries and concentrate on creating good content for their sites. In fact, the emphasis is now on creating quality content (often associated with the top-paying words) which will bring you many visitors.
AdSense can integrate very well with any website, it’s easily customisable in terms of colors, size and position which means you can experiment with it in any way you like to maximize your income.
AdSense is a very good means of generating a constant revenue on your site. All you need to do is create some quality content and keep it updated constantly and you can literally live off your website. A lot of people are doing just that nowadays using just AdSense, so it’s become a business model in its own right.
It’s also a great program because you can have the same account advertising on all your pages. This is great for webmasters wit a lot of content because it means they don’t have to create many accounts unnecessarily.
But as stated, above, there are some negative aspects to advertising with AdSense.
Here’s a small list of drawbacks:
Clearly the largest negative impact the AdSense program can have on you is through Google closing your accounts. Most of the time this happens because of so called ‘click fraud’, which means somebody (or you) have been producing artificial clicks on your page.
There’s one really nasty side to that. It doesn’t have to be you making those artificial clicks. It could very well be your competition doing this in order to shut you down, or the competitor of whoever is advertising on your page, looking to drive their marketing costs up.
The earnings AdSense brings to you are by no means constant. In fact, they’re not even close to that. Anything you do to your site could end up being a big mistake costing you a great deal of money. It’s that kind of pressure that has a negative impact on you.
First of all, you constantly need to make sure your site is in the spotlight of search engines when people are searching for whatever it is your site is about.
If you fail to do that you won’t have any visitors, and that of course means you won’t have any AdSense revenue. In a way, this is nothing new, as any form of generating revenue on the Internet with advertising has such a drawback.
And finally, another major problem is that you constantly have to feed your site with better and better content. Now, of course, certain sites are very well geared towards doing this but with some types of content this is rather hard to achieve. This is often why the services of a copywriter are employed to generate more and more content.